Jeep Selected as the First "Cult Brand" in the Automotive Industry
Some car brands rose to prominence by releasing different iterations of the same old thing. Jeep? It rose up by delivering something different. Born in an era of conflict, the Jeep brand has never lost sight of its focus on delivering rugged and versatile vehicles built to handle anything. Drivers, in turn, have never lost sight of Jeep, and continue turning to it whenever their lives demand a vehicle that can offer more than just comfort.